May 16

So You’re a Creative Genius Now What

Creative Genius Book Cover

A motivational and imaginative story to turn your creativity into business

As a creative business man I’ve experienced similar events this book describes. King is right on many levels of working for yourself and breaks down his analysis into witty and understandable wisdom.

In a way it can be considered therapeutic for artists because King explains how it’s possible to go from depression and anxiety into a happy and profitable lifestyle. He claims you have to have a blend of creative and technical skills to succeed which is absolutely true. However he also suggests that you should do all tasks for a project which contradicts his later chapter on multi-tasking where you lose focus and time switching between tasks. This is actually not efficient as most entrepreneurs will tell you to delegate or outsource trivial tasks.

Screenwriting is briefly mentioned and used as a model to build stories for your art or product because it is the story that sells. Then King goes on to communication and learning from mentors but not how to get them. Freelance work ethics are described well and I would hire him just based on how he explains his workflow. As there are fakers, takers, and makers, it is best to be the maker to create substance and be results-oriented. Unfortunately there are many irrational people which don’t know better which is ridiculously accurate.

He describes Los Angeles creative industry, the types of people in it, and what to expect or actually not to expect. What surprised me the most was his refusal to accept and harness his startup fame as a musician but didn’t explain why. As described in the book, his accomplishments were creating videos, albums, and including popular musicians. Two things however were not as ethical such as his massive internet trolling and setting up a booth at a conference for a fake product to get investors. I could only guess that King may have felt unworthy of his temporary fame or felt rebuffed from his trolling.

I enjoyed reading the part about dealing with difficult clients. The funny mantra written for freelancers: “I work in a mental hospital. When he doesn’t like green snake, I hide green snake.”


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Posted May 16, 2012 by Tom in category "Management

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